What is an Attache?
An attache is a technical expert on a diplomatic mission. It may not be a term you often associate with business-to-business marketing, but think about it this way: it’s somebody who knows what they’re doing, who uses their expertise to help others in an artful and strategic way. It's someone who solves problems, and that's what we do for our clients every day.
Problems Solved Since 1993
One way Attache provides value for our clients is by maintaining a flexible business model. Through a core group of full-time staff and a trusted team of freelancers, consultants and other partners, we can scale up or down as required to meet any client need.
Our goal is to use our B2B marketing expertise to spark positive change in our clients’ businesses. The essence of this goal is reflected in the mission, vision and values that guide us.
To be a catalyst for growth
We strive to embrace our clients’ objectives and—through collaboration—produce creative, powerful and effective solutions.
- Candor: We believe communication is our responsibility. We promise to be open, honest, candid and challenging in our efforts to further your business.
- Flexibility: We believe change is constant. That’s why we adopted an agile business model. Our flexibility allows us to adapt to change in the marketplace, and to anticipate the needs of our clients.
- Fiscal Vigilance: We believe responsibility with our finances—and the finances of our clients—ensures mutual success. We strive to avoid inefficiency and waste in every project and business venture.
- Creativity: We believe creativity fuels collaboration. We interpret problems as opportunities and approach every challenge with an eye toward discovery.
- Curiosity: We believe that our curiosity ultimately results in more effective solutions. We challenge ourselves and our clients, because when we question and investigate, we propel one another forward.
- Diversity: We believe in the strength of diversity and its ability to inspire rare solutions. We seek associates, vendors and clients who can provide a different view of the world.
- Environmental Responsibility: We believe it is vital for all of us to protect and preserve our resources. Therefore, we strive to select responsible products, providers and partners.
- Community Service: We believe it is our duty to contribute to the health, prosperity and success of our community, both individually and as an organization. When we lift one another’s spirits, we are all elevated.
- Connectivity: We believe that when we connect people and ideas, we strengthen the fabric of our community. Any one of us could be the thread that ties two strangers. And that serves all of us well—personally and professionally.