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pixilated image with text reading what's your resolution

What’s Your Resolution?

Let’s talk about resolutions. You’ve probably heard—and maybe even made—some of these common resolutions: Lose weight. Get organized. Quit smoking. Travel more. But how about pixels per inch? Or dots per inch? If you’re not familiar with those last two, don’t worry…because those are the resolutions we’re here to talk about. Resolution refers to the…

Top 10 blog posts

Should Old Blog Posts Be Forgot…

As 2018 draws to a close, we find ourselves reflecting upon the year gone by. The highs, the lows…the good, the bad…and of course the most-read blog posts. So before our auld gets too lang syned, we wanted to share with you our top ten most-read posts of 2018. Not all of them were written…

Social media strategies

Social Media Strategies for a Troubled World

Since social media became a popular marketing tool for companies, we have advocated having a plan. Determine where, when and what to post. Create a content calendar (and stick to it!). Automate what you can. Our one caveat has always been this: be aware of what’s going on in the world around you, and be…

hammer-creative-tool

Not Everything is a Nail: A Client’s Guide to Creative Tools

Psychologist Abraham Maslow once wrote, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Applying that concept to your marketing materials, you may find yourself tempted to use the software you have at hand to create a brochure, sell sheet, flyer,…

influencer marketing word cloud

Under the Influence(r)

Influencer marketing makes a lot of sense in business-to-consumer circles. Getting a lifestyle blogger with millions of followers to rave about a shoe brand will certainly help sell more shoes. But let’s face it—that same blogger talking about your ERP software, flexible manufacturing processes or power generation capabilities won’t have the same impact. That’s not…

Search Results screen

In Search Of…

As part of our marketing analytics, we keep track of our organic search results. Keeping an eye on what draws traffic to our site is obviously important from a business perspective, as it helps us tweak our search engine optimization strategy. But it’s also fun to see some of the weird terms that bring people…

A bee doing meaningful work

Doing Meaningful Work

I recently had a conversation about business with my friend and colleague Joel Kessel. During the course of our discussion, he asked what drove me to start Attaché. Channeling the me from 25 years ago, my answer was “to make a living doing something creative.” Back then, when I thought of “creative,” I thought only…

Social media marketing icons

The State of Social Media Marketing for B2B

In its recently-released 2018 report on social media marketing, Social Media Examiner explored the way businesses are using social media marketing. The report culls insights from over 5,700 marketers on social media marketing topics such as the business benefits of social, the most-used platforms, and paid social activity. This post summarizes some of the key takeaways…

personalized-marketing-listening

Personalized Marketing: Don’t Make It Weird

Personalized marketing is a great way to connect with your audience. From personalization in email greetings and landing pages to tailored promotions and product recommendations, it allows you to provide a more customized, contextual and relevant brand experience that is mutually beneficial. But personalized marketing can also make people really uncomfortable—especially in this er a of…