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personalized-marketing-listening

Personalized Marketing: Don’t Make It Weird

Personalized marketing is a great way to connect with your audience. From personalization in email greetings and landing pages to tailored promotions and product recommendations, it allows you to provide a more customized, contextual and relevant brand experience that is mutually beneficial. But personalized marketing can also make people really uncomfortable—especially in this er a of…

Web page with new portfolio in menu

Portfolio 2.0

We never planned to overhaul our portfolio only one year after redesigning our website. We put a lot of work into it the first time around, so even though there were things we wanted to tweak—not enough white space, not an optimal mobile experience, a little too much going on with the flip boxes—we decided…

spray painted stop sign

Don’t Stop Marketing

If business is good, it’s easy to believe you don’t need to market. When you’re busy, you may think you don’t have time to market. If business is bad, you may think you can’t afford to market. But suspending your marketing efforts—for any reason—is a bad idea. What happens when you stop marketing? Nothing will…

Hammer out the details on your marketing budget

Building Your Marketing Budget

Determining how to spend your marketing budget is kind of like building a house. You can’t expect to build a mansion if you can only afford a tiny house—but you want to build the best, most functional house you can with the budget you have. The same holds true for your marketing. Start with a…

vendor-love

A Valentine for our Vendors

The end of the business year is a fun time for us. We always enjoy the usual benefits of planning, goal-setting and reflection (take a look back at our favorite projects from 2017). But there is one particular part of that end-of-the-year/start-of-a-new-year process that I look forward to the most: the selection of our Vendor…

Top 17 projects of 2017

Top 17 of 2017

As we started a new year, we found ourselves reminiscing about the work we did in 2017. This inspired us to make a list of our top 17 projects from last year. The reasons these projects rose to the top vary. Some presented an interesting challenge. Some let us begin relationships with new clients or…

web site code

Site Building 101

Having a web presence for your business is crucial. Billions of internet searches are conducted each day. Eighty-one percent of people do online product research before purchasing. And online research is part of the buying process for 89% of B2B researchers. A web site is one of the best online marketing tools you can invest…

Peanut butter and jelly are a good fit

A Good Fit: the Agency-Client Relationship

When a prospective client first reaches out to us, they may or may not know what they’re looking for in an agency—but over the past 24 years, we’ve gotten pretty good at knowing, instinctively, when there’s going to be a good mutual fit. So while a prospect is interviewing us, we’re interviewing them right back.…

authentic pinky promise

Authenticity and the Brand Promise

If you follow us on Facebook, you may recall that we recently shared a post from Seth Godin’s blog where he defines authenticity as “consistent emotional labor.” Seth’s definition resonated with us, particularly as it can be applied to a company’s brand. An authentic brand is one that is consistent, both in words (their brand promise)…