B2B Marketing Insights Blog
Don't Miss a Post!
Subscribe to receive notifications when we post new content!
Thanks for subscribing! Please check your email for confirmation.
In Search Of…
As part of our marketing analytics, we keep track of our organic search results. Keeping an eye on what draws traffic to our site is obviously important from a business perspective, as it helps us tweak our search engine optimization strategy. But it’s also fun to see some of the weird terms that bring people…
Doing Meaningful Work
I recently had a conversation about business with my friend and colleague Joel Kessel. During the course of our discussion, he asked what drove me to start Attaché. Channeling the me from 25 years ago, my answer was “to make a living doing something creative.” Back then, when I thought of “creative,” I thought only…
The State of Social Media Marketing for B2B
In its recently-released 2018 report on social media marketing, Social Media Examiner explored the way businesses are using social media marketing. The report culls insights from over 5,700 marketers on social media marketing topics such as the business benefits of social, the most-used platforms, and paid social activity. This post summarizes some of the key takeaways…
Personalized Marketing: Don’t Make It Weird
Personalized marketing is a great way to connect with your audience. From personalization in email greetings and landing pages to tailored promotions and product recommendations, it allows you to provide a more customized, contextual and relevant brand experience that is mutually beneficial. But personalized marketing can also make people really uncomfortable—especially in this er a of…
Portfolio 2.0
We never planned to overhaul our portfolio only one year after redesigning our website. We put a lot of work into it the first time around, so even though there were things we wanted to tweak—not enough white space, not an optimal mobile experience, a little too much going on with the flip boxes—we decided…
Don’t Stop Marketing
If business is good, it’s easy to believe you don’t need to market. When you’re busy, you may think you don’t have time to market. If business is bad, you may think you can’t afford to market. But suspending your marketing efforts—for any reason—is a bad idea. What happens when you stop marketing? Nothing will…
Building Your Marketing Budget
Determining how to spend your marketing budget is kind of like building a house. You can’t expect to build a mansion if you can only afford a tiny house—but you want to build the best, most functional house you can with the budget you have. The same holds true for your marketing. Start with a…
A Valentine for our Vendors
The end of the business year is a fun time for us. We always enjoy the usual benefits of planning, goal-setting and reflection (take a look back at our favorite projects from 2017). But there is one particular part of that end-of-the-year/start-of-a-new-year process that I look forward to the most: the selection of our Vendor…
Top 17 of 2017
As we started a new year, we found ourselves reminiscing about the work we did in 2017. This inspired us to make a list of our top 17 projects from last year. The reasons these projects rose to the top vary. Some presented an interesting challenge. Some let us begin relationships with new clients or…