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Email criminal in handcuffs

Email Crimes & Misdemeanors

I spend a lot of time reading email messages, and I bet you do too. It seems we’re in good company—the average person receives about 75 work-related emails daily. We all know the basics of good email communication—but when you’re up to your eyeballs in unread messages, it can be tempting to break some of…

Persona traits

Harnessing the Power of Personas

If you’ve been paying attention to marketing trends, you’ll know that the hard sell is giving way to a kinder, gentler form of marketing: content marketing. And at the heart of the best content marketing is storytelling. But one story isn’t right for everyone. Just as you wouldn’t expect a kindergartner to be interested in…

summer hours sign

The Cure for the Summertime Blues

Unless you’re a teacher, summer break becomes a thing of the past as soon as you get your first full-time job. And while there are advantages to working during the summer (a shorter commute thanks to not having to slow down in school zones, for example), we sometimes find ourselves longing for those carefree days…

before and after signs

Logo Refresh: Before and After

We were recently asked to update the logo for a company in the small cell industry. As the offshoot of a power company that has been going strong since 1964, they wanted a look that projected the same expertise and quality that their parent company has exuded for the last half a century, with a…

Tire tread illustrating traction

Checkpoint: Maintaining Traction

Back in early 2015, we incorporated many of the principles of Gino Wickman’s book Traction into our business practices. Since then, we’ve recommended it to several of our clients who were looking for a practical way to focus and strengthen their business. Blending best practices from a variety of other tried-and-true business books, Traction outlines…

Bada bing, bada brand branding package

Bada-bing, Bada-brand

Imagine you had to choose one of the following to develop a brand name and logo for your company: Your brother’s best friend’s niece who needs to do a branding project for her college marketing class An expert design firm that charges $100,000 for a brand package A lot of good brand work can happen…

cat yawning

Herding Cats: Tips for Picking a Project Management Tool

Phrases like “over budget,” “out of scope,” “off schedule” or “out of the loop” are the stuff of project management nightmares. Web-based project management solutions help you rest easier by facilitating collaboration, coordination and communication throughout your whole team. But choosing from the many available alternatives can be overwhelming. Here are some tips for making…

Emoticon

Who Needs a Brand Guide?

Imagine you’ve just purchased a chest of drawers from Ikea. You open the box, and there inside is everything you need to put together your new piece of furniture…except for the assembly instructions. Without those illustrated images to help you along, you’re more likely to end up with a headache than a Hemnes. If you…

lipstick on a pig

What Branding Isn’t

As important as branding is to your marketing strategy, it’s often misunderstood. And rightly so—as more of an idea than a deliverable, it can be a little hard to define. So instead, let’s look first at what it isn’t. Branding isn’t your logo As one component of your brand identity, your logo helps to visually…