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authentic pinky promise

Authenticity and the Brand Promise

If you follow us on Facebook, you may recall that we recently shared a post from Seth Godin’s blog where he defines authenticity as “consistent emotional labor.” Seth’s definition resonated with us, particularly as it can be applied to a company’s brand. An authentic brand is one that is consistent, both in words (their brand promise)…

Empty seats can be filled with creative staffing

Filling Empty Seats: The Ally Creative Staffing Program

If you found yourself with an open seat in your marketing department tomorrow, where would you go to fill it? Would you post the position on your web page, or take out an ad in your local paper? Maybe you’d share it on social media. You might ask other employees if they know anybody who…

brain infographics

Why Infographics Work

Infographics have been a trend in internet marketing since the early 2000s, so it stands to reason their popularity must be fading, right? Wrong. Sure, we’ve reached a point where they’re being abused, either as clickbait or by companies who are just using them because they’re trendy. But used properly, infographics are still an effective…

Graduates completing job applications

Graduates: How to Get Your Foot in the Door

It’s that magical time of year when recent graduates appear en masse looking for work. Armed with your shiny new diplomas and fresh resumes, you take to the streets (okay, more realistically, the internet) in search of gainful employment in your field of study. As a business owner, I receive dozens of these solicitations every…

Email criminal in handcuffs

Email Crimes & Misdemeanors

I spend a lot of time reading email messages, and I bet you do too. It seems we’re in good company—the average person receives about 75 work-related emails daily. We all know the basics of good email communication—but when you’re up to your eyeballs in unread messages, it can be tempting to break some of…

Persona traits

Harnessing the Power of Personas

If you’ve been paying attention to marketing trends, you’ll know that the hard sell is giving way to a kinder, gentler form of marketing: content marketing. And at the heart of the best content marketing is storytelling. But one story isn’t right for everyone. Just as you wouldn’t expect a kindergartner to be interested in…

summer hours sign

The Cure for the Summertime Blues

Unless you’re a teacher, summer break becomes a thing of the past as soon as you get your first full-time job. And while there are advantages to working during the summer (a shorter commute thanks to not having to slow down in school zones, for example), we sometimes find ourselves longing for those carefree days…

before and after signs

Logo Refresh: Before and After

We were recently asked to update the logo for a company in the small cell industry. As the offshoot of a power company that has been going strong since 1964, they wanted a look that projected the same expertise and quality that their parent company has exuded for the last half a century, with a…

Tire tread illustrating traction

Checkpoint: Maintaining Traction

Back in early 2015, we incorporated many of the principles of Gino Wickman’s book Traction into our business practices. Since then, we’ve recommended it to several of our clients who were looking for a practical way to focus and strengthen their business. Blending best practices from a variety of other tried-and-true business books, Traction outlines…