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Vendor of the Year 2016
Vendors you can count on are critical to business success, and we’re pretty lucky in that department. We count among our business partners some of the most talented professionals anywhere. But some vendors just do…more. They surpass our expectations both in the quality of their work and the service they provide. We learn from their…
TEDx Columbus: Risk
On November 4, several of us attended TEDxColumbus, Central Ohio’s annual locally-organized TED event. The theme of this year’s event was risk. Over the course of about four hours, we were exposed to eighteen variations on that topic. First, behavioral coach Eric Zimmer equated behavior change to the classic board game Risk, reminding us that…
Team Building: Work Together, Play Together
If you follow us on any of our social media channels, you have likely seen a few posts about our company outings. These team building exercises have become a big part of our company culture, and for good reason: when we take the time to learn, play and experience things together, we become a stronger…
Core Messaging: Mission, Vision, Values
When we engage with a new client, one of the first questions we ask is, “what are your mission, vision and values?” Some companies have no problem answering that question. But some really struggle—either because they haven’t developed them, or haven’t communicated this core messaging throughout the organization. If your organization just hasn’t communicated these…
Cheap and Easy Blog Images
You know how they say a picture is worth a thousand words? Well, when it comes to your blog, pairing a picture with your words can make them both worth a lot more. Using photos and illustrations in your blog posts provides value in a number of ways: They break up your copy, making it easier…
Blog “Cheats” for Busy People
The business benefits of a blog are numerous—for starters, it helps build a voice for your brand, it positions your company as an industry expert, and it’s good for SEO. But when you’re busy, a blog starts to feel like an awful lot of work and it can be difficult to even know where to…
Demographics & Digital Marketing, Part 5: Real-World Demographics on the Web
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In our last post we wrote about the evolution of online chat. In this final…
Demographics & Digital Marketing, Part 4: The Evolution of Chat Rooms & Message Boards
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In our last post, we looked at SEO best practices. This week, we examine the…
Demographics & Digital Marketing, Part 3: SEO Outreach
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. Last week, we wrote about the how and why of retargeting. In this post we…