Tradeshow & Event Marketing
Tradeshow Creative and Collateral
As a result of a rebrand, the client needed to completely overhaul their tradeshow materials.
We created a new booth that matched their new brand and used images of actual credit union presidents to grab attention and underscore the marketing message: that credit unions should be allowed to "mind their own business" rather than being told by the Federal government how to run their credit unions.
The booth was well-received; tradeshow attendees and the individuals featured in the backdrops stopped by to have their pictures taken with the larger-than-life photos. This engagement also created some fun, lively social media opportunities.
Additionally, we produced coordinating collateral and sponsorship materials to further support the message, including totebag inserts, exhibit hall signage and door drops.