Marketing Automation
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Digital marketing has made it easier than ever to identify your target audience. But how do you turn a target into a lead? And how do you turn a lead into a customer? The key is connecting to your target audience on a one-on-one basis, and doing it dynamically and efficiently.
Marketing automation is a powerful component of your digital marketing strategy
Marketing automation provides you with the digital marketing resources to not only capture more leads, but to forge a more personal, lasting connection with your customers. Individual features depend on the platform you select, but most include tools such as:
Email Automation
Send customized emails with triggers
Dynamic Forms
Capture more leads
Campaign Optimization
Eliminate waste while identifying opportunities
CRM Integration
Immediately plug your leads into your sales system
Anonymous Visitor ID
Identify your anonymous web traffic
Dynamic Web Content
Provide content that grows with your leads
Gmail/Email Syncing
Emails to/from synced users appear in leads' histories
Sales Notifications
Email/text sales when a lead is ready to buy
Behavior Tracking
Understand your leads
Lead Scoring
Customize and prioritize your pipeline
A/B Testing
Test emails head-to-head, then optimize to what works
Sales Analytics
Enable your sales team with key insights about each lead
Social media integration
In addition to the digital marketing tools listed above, many marketing automation programs provide social media tools to help you create and manage your social media plan:
- Post to popular platforms like LinkedIn, Facebook, and Twitter
- Create social listening feeds
- Visualize and plan your social media strategy
- Create automations and lead scoring rules based on social interaction