Awareness Advertising Campaign

Our client wanted to spread awareness of the importance of windshield-mounted camera calibration following auto glass replacement. This calibration, while crucial to the accuracy of the cameras, is currently optional.

The campaign targeted two separate audiences: the companies replacing the windshields, and their customers.

  • To reach the auto glass repair companies, we created a series of trade magazine ads to encourage early adoption of the calibration technology.
  • To reach drivers, we created a series of customer-facing posters for use within the repair shops. The goal of the posters was two-fold:
    • Help drivers understand the importance of calibration
    • Encourage them to request the optional service
False magazine cover ad
Full-page ad showing the evolution of auto glass repair
Full-page ad encouraging innovation
2-page magazine ad spread
Auto Glass Camera Calibration Poster
Safety camera calibration poster