Awareness Advertising Campaign
Our client wanted to spread awareness of the importance of windshield-mounted camera calibration following auto glass replacement. This calibration, while crucial to the accuracy of the cameras, is currently optional.
The campaign targeted two separate audiences: the companies replacing the windshields, and their customers.
- To reach the auto glass repair companies, we created a series of trade magazine ads to encourage early adoption of the calibration technology.
- To reach drivers, we created a series of customer-facing posters for use within the repair shops. The goal of the posters was two-fold:
- Help drivers understand the importance of calibration
- Encourage them to request the optional service