Marketing Collateral

Direct Mail Campaign

The client desired a marketing solution that highlighted the features of some of its unique paperboard packaging options.

We concepted a multi-media campaign that included a series of three mailings. Each mailing included a miniature version of one of the company's innovative packages.

The packages were shipped flat to encourage interaction with them through assembly. As recipients assembled the package, they learned about the possibilities of each package through the technical and marketing information printed on each.

Lightweight paperboard direct mail campaign
Direct mail campaign with grease-proof box
Direct mail with retail-ready box sample