Transit Print Advertising Campaign

Our transit client wanted to promote awareness of specific bus lines and how they can provide access to jobs, education and entertainment in communities throughout Central Ohio.

We worked collaboratively with them on strategy, design and content. The tagline "Let's Go" was used to communicate a sense of community and connection, as well as the client's role in the community.

The ads were run in various local print publications as a complement to digital ads, radio spots and out-of-home advertising.

10-inch vertical half-page print ad
Vertical quarter-page transit ad
Half-page print ad
Half-page horizontal print ad