Whether it’s researching destinations, booking flights and hotels, or simply plotting a route with your GPS, the most successful journeys start out with some type of a plan. While it may be tempting to throw caution to the wind and just see where the road takes you, without some planning you’re just as likely to get lost in a bad part of town as you are to end up somewhere wonderful—and you’ll probably end up spending more money along the way.
The same is true for the journey that is business growth. Here’s a look at a process that can help you determine your B2B destination.
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