Content Marketing

Why Infographics Work

brain infographics

Infographics have been a trend in internet marketing since the early 2000s, so it stands to reason their popularity must be fading, right? Wrong. Sure, we’ve reached a point where they’re being abused, either as clickbait or by companies who are just using them because they’re trendy. But used properly, infographics are still an effective…

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Harnessing the Power of Personas

Persona traits

If you’ve been paying attention to marketing trends, you’ll know that the hard sell is giving way to a kinder, gentler form of marketing: content marketing. And at the heart of the best content marketing is storytelling. But one story isn’t right for everyone. Just as you wouldn’t expect a kindergartner to be interested in…

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Blog “Cheats” for Busy People

Wordpress post upload screenshot

The business benefits of a blog are numerous—for starters, it helps build a voice for your brand, it positions your company as an industry expert, and it’s good for SEO. But when you’re busy, a blog starts to feel like an awful lot of work and it can be difficult to even know where to…

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Creating a B2B Content Marketing Strategy

Chess piece

Good B2B marketing is strategic in nature—and so is good content marketing. Treat your content marketing the same way you treat all your B2B marketing: create a strategic foundation upon which to build and execute your marketing plan. Sounds like a no-brainer, doesn’t it? Yet many B2B companies that are doing content marketing are doing it without a…

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In B2B Marketing, Content is King

King's crown

Content is a major buzzword in B2B marketing, and for good reason. Content marketing can help build brand awareness and customer loyalty, generate leads and sales, and position your company as an industry thought leader. So what exactly is it, and why is it so important in B2B? What is Content Marketing? Googling “content marketing…

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