Posts by Amie Horan
5 Business Leadership Books You Should Have Already Read
Business leadership books are a dime a dozen; but from time to time, we encounter one that provides insight. Here are five that are worth your time, if you and your team haven’t already read them. 1. Good to Great, Jim Collins Collins highlights 11 companies that have made the jump from being good at what they…
Read More3 Steps to Determining Your B2B Destination
Whether it’s researching destinations, booking flights and hotels, or simply plotting a route with your GPS, the most successful journeys start out with some type of a plan. While it may be tempting to throw caution to the wind and just see where the road takes you, without some planning you’re just as likely to…
Read MoreCreating a B2B Content Marketing Strategy
Good B2B marketing is strategic in nature—and so is good content marketing. Treat your content marketing the same way you treat all your B2B marketing: create a strategic foundation upon which to build and execute your marketing plan. Sounds like a no-brainer, doesn’t it? Yet many B2B companies that are doing content marketing are doing it without a…
Read MoreIndustry Leaders: Ditch the QR Codes
Quick Response codes (better known as QR codes) can be a convenient way to quickly access content—assuming your audience: knows what they are knows how to use them has a smart phone has a QR code reader installed on that smart phone and has service when they want to scan the code If all five…
Read MoreB2B Branding Challenges
Business to business companies face different, more difficult branding challenges than companies that sell to consumers. How you address those challenges can make or break your B2B brand. Here are a few B2B branding challenges, along with some suggestions for overcoming them: B2B customers buy for their organization, not for themselves. Establishing an emotional connection…
Read MoreBrand Strategy
You can’t be all things to all people—but a good brand strategy can make your B2B company more easily identifiable to your target audience. If brand strategy isn’t a component of your overall marketing strategy, it should be. In our last post, we discussed how our Growth Catalyst process can help build a strong brand. Your…
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