Dart board

As part of an ongoing quest for knowledge and ways to hone business practices, our team recently read Traction by Gino Wickman. Taking some of Wickman’s ideas and merging them with our Growth Catalyst process, we have come up with a two-step process for creating your business’ Core Focus. 1. Determine why your company exists Answer the question…

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B2B presentation illustration

Presenting your business to a potential client can be a huge turning point in the sales process. If your b2b presentations are done well you can win the deal. What are the best practices for your B2B Presentations? Here are 7 to get you started. correctly, you can win over the hearts and minds of…

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Color wheel

When we build a branding campaign for a client, the color palette is one of the first components we develop. And as you can see from this tutorial by artist Melanie Gillman, there’s more to it than just picking colors you like. In addition to considering contrast and proportions as illustrated in Gillman’s tutorial, we also…

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Exercise

As marketers, we are by nature a creative bunch. But even the most creative among us hits a wall from time to time. In this article from naturallysavvy.com, a doctor explains how exercising can help boost creativity by changing your focus, increasing oxygen to the brain, and possibly even building new neurons. Of course, exercise…

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Tiny door

Social (and regular!) media in Columbus, Ohio has been abuzz with sightings of “elf doors” appearing in area parks as part of Keebler’s (yes, that Keebler) Tiny Door Project. Made by area artists (er, um, elves) and installed with the help of the Columbus Recreation and Parks Department, the doors are slated to be around…

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Stack of news papers

Google’s annual developer conference, Google I/O, is kicking off at their keynote today at the Moscone Center in San Francisco. Historically, Google has used this conference to announce major new products and enhancements to its existing systems, like Google+ Hangouts in 2013, which unified its chat services, and the Knowledge Graph in 2012, which offered…

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