Trending Industry Topics

Are You Ready for Some Super Bowl Commercials?

television for viewing super bowl commercials

For some people, the commercial breaks during the Super Bowl are the highlight of the game. That may be especially true this year, as they helped add a little excitement to what some have called the worst Super Bowl ever. Despite tepid ratings and low viewership, the game was still watched by more than 98…

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Social Media Strategies for a Troubled World

Social media strategies

Since social media became a popular marketing tool for companies, we have advocated having a plan. Determine where, when and what to post. Create a content calendar (and stick to it!). Automate what you can. Our one caveat has always been this: be aware of what’s going on in the world around you, and be…

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Under the Influence(r)

influencer marketing word cloud

Influencer marketing makes a lot of sense in business-to-consumer circles. Getting a lifestyle blogger with millions of followers to rave about a shoe brand will certainly help sell more shoes. But let’s face it—that same blogger talking about your ERP software, flexible manufacturing processes or power generation capabilities won’t have the same impact. That’s not…

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A Good Fit: the Agency-Client Relationship

Peanut butter and jelly are a good fit

When a prospective client first reaches out to us, they may or may not know what they’re looking for in an agency—but over the past 24 years, we’ve gotten pretty good at knowing, instinctively, when there’s going to be a good mutual fit. So while a prospect is interviewing us, we’re interviewing them right back.…

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Graduates: How to Get Your Foot in the Door

Graduates completing job applications

It’s that magical time of year when recent graduates appear en masse looking for work. Armed with your shiny new diplomas and fresh resumes, you take to the streets (okay, more realistically, the internet) in search of gainful employment in your field of study. As a business owner, I receive dozens of these solicitations every…

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TEDx Columbus: Risk

TEDx 2016: Risk

On November 4, several of us attended TEDxColumbus, Central Ohio’s annual locally-organized TED event. The theme of this year’s event was risk. Over the course of about four hours, we were exposed to eighteen variations on that topic. First, behavioral coach Eric Zimmer equated behavior change to the classic board game Risk, reminding us that…

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