Trending Industry Topics

It’s that magical time of year when recent graduates appear en masse looking for work. Armed with your shiny new diplomas and fresh resumes, you take to the streets (okay, more realistically, the internet) in search of gainful employment in your field of study. As a business owner, I receive dozens of these solicitations every…

On November 4, several of us attended TEDxColumbus, Central Ohio’s annual locally-organized TED event. The theme of this year’s event was risk. Over the course of about four hours, we were exposed to eighteen variations on that topic. First, behavioral coach Eric Zimmer equated behavior change to the classic board game Risk, reminding us that…

Tradeshows can be a great investment for B2B companies: they present you with a captive, targeted and motivated audience of prospects, give you the opportunity to check out your competition, and showcase what’s new and exciting in your industry. Use this checklist to ensure you’re getting your money’s worth out of every tradeshow. Before the…

A few years ago, one of our customers found themselves unable to continue growing at the rate they wanted to within the sectors they had been serving for 75 years. As their growth partner, we developed a list of targeted industries where they could diversify. One of those industries, solar energy, has really revitalized their…

The Internet is an ever-changing system of networks, protocols and technologies. Yet among all these variables, there is one constant: spammers are looking to take advantage of website vulnerabilities for their own gain. Think it can’t happen to your company? You’re wrong. Every day, spammers attack B2B companies large and small, public and private, to…