QR Codes

Quick Response codes (better known as QR codes) can be a convenient way to quickly access content—assuming your audience: knows what they are knows how to use them has a smart phone has a QR code reader installed on that smart phone and has service when they want to scan the code If all five…

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Digital devices

Online education offerings have become ubiquitous among community colleges (and, of course, online universities)—but now the heat is on for traditional brick-and-mortar universities to develop online education platforms. We recently completed a market analysis for a university client who is looking to increase the reach of one of their online Master’s programs. While researching challenges…

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DNA for biosimilar drugs

One consistent challenge we have seen in our twenty years of B2B marketing for the pharmaceutical business is improving medication adherence—that is, ensuring patients are taking their medications as prescribed. One of the largest barriers to adherence is cost; generic versions of brand name drugs help make those medications more affordable. But for drugs categorized…

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Exercise

As marketers, we are by nature a creative bunch. But even the most creative among us hits a wall from time to time. In this article from naturallysavvy.com, a doctor explains how exercising can help boost creativity by changing your focus, increasing oxygen to the brain, and possibly even building new neurons. Of course, exercise…

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Stack of news papers

Google’s annual developer conference, Google I/O, is kicking off at their keynote today at the Moscone Center in San Francisco. Historically, Google has used this conference to announce major new products and enhancements to its existing systems, like Google+ Hangouts in 2013, which unified its chat services, and the Knowledge Graph in 2012, which offered…

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Vaccine

Ohioans will soon be able pick up something new at their local pharmacy—their mumps vaccine. In response to a rising number of mumps cases in Ohio, Governor John Kasich signed an emergency order that will allow pharmacists in the state to administer MMR vaccines to adults aged 18 and older. As the mumps outbreak continues,…

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