Business Resources

Let’s talk about resolutions. You’ve probably heard—and maybe even made—some of these common resolutions: Lose weight. Get organized. Quit smoking. Travel more. But how about pixels per inch? Or dots per inch? If you’re not familiar with those last two, don’t worry…because those are the resolutions we’re here to talk about. Resolution refers to the…

Psychologist Abraham Maslow once wrote, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Applying that concept to your marketing materials, you may find yourself tempted to use the software you have at hand to create a brochure, sell sheet, flyer,…

If you found yourself with an open seat in your marketing department tomorrow, where would you go to fill it? Would you post the position on your web page, or take out an ad in your local paper? Maybe you’d share it on social media. You might ask other employees if they know anybody who…

I spend a lot of time reading email messages, and I bet you do too. It seems we’re in good company—the average person receives about 75 work-related emails daily. We all know the basics of good email communication—but when you’re up to your eyeballs in unread messages, it can be tempting to break some of…

Back in early 2015, we incorporated many of the principles of Gino Wickman’s book Traction into our business practices. Since then, we’ve recommended it to several of our clients who were looking for a practical way to focus and strengthen their business. Blending best practices from a variety of other tried-and-true business books, Traction outlines…