Posts by Jason Janoski
B2B Companies Have Feelings, Too
It’s no secret that feelings and emotions influence consumers’ buying behavior. In fact, research shows that our emotional response to advertising has two to three times more influence on purchase intent than the content of the ad. That’s why brands pay billions of dollars each year on commercials and print ads aimed at tugging your…Read More
We Need Some Space
…white space, that is. In design, white space is the breathing room in and around content. It doesn’t literally have to be white—it doesn’t even have to be totally empty. But regardless of whether it’s a color, a pattern or even a background image, it serves the same purpose: to provide a visual rest for…Read More
Bucking the Trend
It’s hard not to fall for a good trend. All the cool kids are doing it, so why shouldn’t you? Marketers (even B2B marketers!) aren’t any less susceptible. The Internet is riddled with articles touting “the top 11 most exciting marketing trends for 2019 and beyond,” “the 3 trends every marketer should know” and “the…Read More
Are You Ready for Some Super Bowl Commercials?
For some people, the commercial breaks during the Super Bowl are the highlight of the game. That may be especially true this year, as they helped add a little excitement to what some have called the worst Super Bowl ever. Despite tepid ratings and low viewership, the game was still watched by more than 98…Read More
What’s Your Resolution?
Let’s talk about resolutions. You’ve probably heard—and maybe even made—some of these common resolutions: Lose weight. Get organized. Quit smoking. Travel more. But how about pixels per inch? Or dots per inch? If you’re not familiar with those last two, don’t worry…because those are the resolutions we’re here to talk about. Resolution refers to the…Read More
Should Old Blog Posts Be Forgot…
As 2018 draws to a close, we find ourselves reflecting upon the year gone by. The highs, the lows…the good, the bad…and of course the most-read blog posts. So before our auld gets too lang syned, we wanted to share with you our top ten most-read posts of 2018. Not all of them were written…Read More