Posts by Jason Janoski
Social Media Strategies for a Troubled World
Since social media became a popular marketing tool for companies, we have advocated having a plan. Determine where, when and what to post. Create a content calendar (and stick to it!). Automate what you can. Our one caveat has always been this: be aware of what’s going on in the world around you, and be…
Read MoreNot Everything is a Nail: A Client’s Guide to Creative Tools
Psychologist Abraham Maslow once wrote, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Applying that concept to your marketing materials, you may find yourself tempted to use the software you have at hand to create a brochure, sell sheet, flyer,…
Read MoreUnder the Influence(r)
Influencer marketing makes a lot of sense in business-to-consumer circles. Getting a lifestyle blogger with millions of followers to rave about a shoe brand will certainly help sell more shoes. But let’s face it—that same blogger talking about your ERP software, flexible manufacturing processes or power generation capabilities won’t have the same impact. That’s not…
Read MoreIn Search Of…
As part of our marketing analytics, we keep track of our organic search results. Keeping an eye on what draws traffic to our site is obviously important from a business perspective, as it helps us tweak our search engine optimization strategy. But it’s also fun to see some of the weird terms that bring people…
Read MoreDoing Meaningful Work
I recently had a conversation about business with my friend and colleague Joel Kessel. During the course of our discussion, he asked what drove me to start Attaché. Channeling the me from 25 years ago, my answer was “to make a living doing something creative.” Back then, when I thought of “creative,” I thought only…
Read MoreThe State of Social Media Marketing for B2B
In its recently-released 2018 report on social media marketing, Social Media Examiner explored the way businesses are using social media marketing. The report culls insights from over 5,700 marketers on social media marketing topics such as the business benefits of social, the most-used platforms, and paid social activity. This post summarizes some of the key takeaways…
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