Posts by Jason Janoski
Personalized Marketing: Don’t Make It Weird
Personalized marketing is a great way to connect with your audience. From personalization in email greetings and landing pages to tailored promotions and product recommendations, it allows you to provide a more customized, contextual and relevant brand experience that is mutually beneficial. But personalized marketing can also make people really uncomfortable—especially in this er a of…
Read MorePortfolio 2.0
We never planned to overhaul our portfolio only one year after redesigning our website. We put a lot of work into it the first time around, so even though there were things we wanted to tweak—not enough white space, not an optimal mobile experience, a little too much going on with the flip boxes—we decided…
Read MoreDon’t Stop Marketing
If business is good, it’s easy to believe you don’t need to market. When you’re busy, you may think you don’t have time to market. If business is bad, you may think you can’t afford to market. But suspending your marketing efforts—for any reason—is a bad idea. What happens when you stop marketing? Nothing will…
Read MoreBuilding Your Marketing Budget
Determining how to spend your marketing budget is kind of like building a house. You can’t expect to build a mansion if you can only afford a tiny house—but you want to build the best, most functional house you can with the budget you have. The same holds true for your marketing. Start with a…
Read MoreA Valentine for our Vendors
The end of the business year is a fun time for us. We always enjoy the usual benefits of planning, goal-setting and reflection (take a look back at our favorite projects from 2017). But there is one particular part of that end-of-the-year/start-of-a-new-year process that I look forward to the most: the selection of our Vendor…
Read MoreTop 17 of 2017
As we started a new year, we found ourselves reminiscing about the work we did in 2017. This inspired us to make a list of our top 17 projects from last year. The reasons these projects rose to the top vary. Some presented an interesting challenge. Some let us begin relationships with new clients or…
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