Online Marketing

Should Old Blog Posts Be Forgot…

Top 10 blog posts

As 2018 draws to a close, we find ourselves reflecting upon the year gone by. The highs, the lows…the good, the bad…and of course the most-read blog posts. So before our auld gets too lang syned, we wanted to share with you our top ten most-read posts of 2018. Not all of them were written…

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In Search Of…

Search Results screen

As part of our marketing analytics, we keep track of our organic search results. Keeping an eye on what draws traffic to our site is obviously important from a business perspective, as it helps us tweak our search engine optimization strategy. But it’s also fun to see some of the weird terms that bring people…

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Personalized Marketing: Don’t Make It Weird

Personalized marketing is a great way to connect with your audience. From personalization in email greetings and landing pages to tailored promotions and product recommendations, it allows you to provide a more customized, contextual and relevant brand experience that is mutually beneficial. But personalized marketing can also make people really uncomfortable—especially in this er a of…

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Site Building 101

web site code

Having a web presence for your business is crucial. Billions of internet searches are conducted each day. Eighty-one percent of people do online product research before purchasing. And online research is part of the buying process for 89% of B2B researchers. A web site is one of the best online marketing tools you can invest…

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