Online Marketing
Should Old Blog Posts Be Forgot…
As 2018 draws to a close, we find ourselves reflecting upon the year gone by. The highs, the lows…the good, the bad…and of course the most-read blog posts. So before our auld gets too lang syned, we wanted to share with you our top ten most-read posts of 2018. Not all of them were written…
Read MoreIn Search Of…
As part of our marketing analytics, we keep track of our organic search results. Keeping an eye on what draws traffic to our site is obviously important from a business perspective, as it helps us tweak our search engine optimization strategy. But it’s also fun to see some of the weird terms that bring people…
Read MorePersonalized Marketing: Don’t Make It Weird
Personalized marketing is a great way to connect with your audience. From personalization in email greetings and landing pages to tailored promotions and product recommendations, it allows you to provide a more customized, contextual and relevant brand experience that is mutually beneficial. But personalized marketing can also make people really uncomfortable—especially in this er a of…
Read MoreSite Building 101
Having a web presence for your business is crucial. Billions of internet searches are conducted each day. Eighty-one percent of people do online product research before purchasing. And online research is part of the buying process for 89% of B2B researchers. A web site is one of the best online marketing tools you can invest…
Read MoreDemographics & Digital Marketing, Part 5: Real-World Demographics on the Web
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In our last post we wrote about the evolution of online chat. In this final…
Read MoreDemographics & Digital Marketing, Part 4: The Evolution of Chat Rooms & Message Boards
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In our last post, we looked at SEO best practices. This week, we examine the…
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