Online Marketing

Demographics & Digital Marketing, Part 3: SEO Outreach

SEO flow chart

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. Last week, we wrote about the how and why of retargeting. In this post we…

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Demographics & Digital Marketing, Part 2: Retargeting

Face with data

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In last week’s post, we discussed the evolution of online demography. Today we’re going to…

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Demographics & Digital Marketing, Part 1: History

paper doll chain

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. Part One: Introduction & History If you’ve ever run a digital marketing campaign, you may…

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Amazing! You Won’t Believe the Weird Way Clickbait Works…

Fishing pole

…Or maybe you will. Though we seem to be through the worst of it, many social media marketers still consider clickbait their bread and butter, and there’s a reason for that. Clickbait is, as much as many dislike it, very good at generating pageviews for your site. There’s no doubt that many online publishers have…

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Anatomy Lesson: The Evolution of Direct Marketing

Mail box

Who remembers the days before email marketing became ubiquitous? Those of us who have been in business for more than 20 years likely remember—with a mix of nostalgia and annoyance—when direct mail packages were THE way to communicate and test your company’s direct marketing message. Anatomy of a direct mail package If you ever created…

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Knock knock. Who’s There? Marketing!

Tiny door

Social (and regular!) media in Columbus, Ohio has been abuzz with sightings of “elf doors” appearing in area parks as part of Keebler’s (yes, that Keebler) Tiny Door Project. Made by area artists (er, um, elves) and installed with the help of the Columbus Recreation and Parks Department, the doors are slated to be around…

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