Online Marketing

Google has long offered web developers a tool called PageSpeed insights, which loads any URL on Google’s servers and delivers a report on the page’s load time for both desktop and mobile. These reports are especially valuable to B2B search marketers because it provides insights into the way Google “crawls” your page, and provides suggestions…

Google announced an update to their search spam filter, Penguin, in their efforts to reward sites with great content. The algorithm is designed to prevent fraudulent or malicious websites from using keyword spam to improve their standing in search results, but can have a negative impact on the SEO efforts of legitimate websites as well.…