Posts by Leah Kleban
How to Double Your Revenue Using LinkedIn
That title isn’t clickbait. In 2015, we more than doubled our annual revenue through our use of LinkedIn. And it wasn’t as difficult as you might think. LinkedIn is a B2B marketer’s best friend; according to a LinkedIn study, 3 out of 4 members use the site to research companies. Functioning like a digital résumé,…
Read MoreDiversify to Revitalize Growth
A few years ago, one of our customers found themselves unable to continue growing at the rate they wanted to within the sectors they had been serving for 75 years. As their growth partner, we developed a list of targeted industries where they could diversify. One of those industries, solar energy, has really revitalized their…
Read MoreAd Agency, Marketing Firm…or Growth Partner?
When you’re searching for a marketing firm or ad agency, how do you know if they’re the right fit? Do they do great graphic design? Check. Do they understand your specific industry? Check. Will they help you grow? Hmmm… The Easy Answer When people ask what Attache does, it’s easy to say we’re an advertising…
Read MoreEducation Marketing: Trends in Online Education
Online education offerings have become ubiquitous among community colleges (and, of course, online universities)—but now the heat is on for traditional brick-and-mortar universities to develop online education platforms. We recently completed a market analysis for a university client who is looking to increase the reach of one of their online Master’s programs. While researching challenges…
Read MoreNew Google Algorithm Rewards Content
Google announced an update to their search spam filter, Penguin, in their efforts to reward sites with great content. The algorithm is designed to prevent fraudulent or malicious websites from using keyword spam to improve their standing in search results, but can have a negative impact on the SEO efforts of legitimate websites as well.…
Read MoreKroger – Supporting Central Ohio
With the Good Neighbors picnic approaching in September, we are requesting that Kroger shoppers please consider registering their Kroger card with the Good Neighbors of Central Ohio. The Good Neighbors of Central Ohio work to have a free store for the homeless to shop for winter cloths in the fall at the picnic. If your Kroger cards are…
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