Authenticity and the Brand Promise

authentic pinky promise

If you follow us on Facebook, you may recall that we recently shared a post from Seth Godin’s blog where he defines authenticity as “consistent emotional labor.” Seth’s definition resonated with us, particularly as it can be applied to a company’s brand. An authentic brand is one that is consistent, both in words (their brand promise)…

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Logo Refresh: Before and After

before and after signs

We were recently asked to update the logo for a company in the small cell industry. As the offshoot of a power company that has been going strong since 1964, they wanted a look that projected the same expertise and quality that their parent company has exuded for the last half a century, with a…

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Bada-bing, Bada-brand

Bada bing, bada brand branding package

Imagine you had to choose one of the following to develop a brand name and logo for your company: Your brother’s best friend’s niece who needs to do a branding project for her college marketing class An expert design firm that charges $100,000 for a brand package A lot of good brand work can happen…

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Who Needs a Brand Guide?


Imagine you’ve just purchased a chest of drawers from Ikea. You open the box, and there inside is everything you need to put together your new piece of furniture…except for the assembly instructions. Without those illustrated images to help you along, you’re more likely to end up with a headache than a Hemnes. If you…

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What Branding Isn’t

lipstick on a pig

As important as branding is to your marketing strategy, it’s often misunderstood. And rightly so—as more of an idea than a deliverable, it can be a little hard to define. So instead, let’s look first at what it isn’t. Branding isn’t your logo As one component of your brand identity, your logo helps to visually…

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4 Reasons to Rebrand

Designing a logo as part of a rebrand

We’ve said it before, but it’s worth saying again: the decision to rebrand isn’t one that should be taken lightly. A bad (or badly executed) rebranding can destroy trust. But a well-done rebrand can work wonders. So how do you know if it’s worth the risk? Here are four reasons it might be a good…

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