7 Best Practices For Your B2B Presentations  

Presenting your business to a potential client can be a huge turning point in the sales process. If your b2b presentations are done well you can win the deal. What are the best practices for your B2B Presentations? Here are 7 to get you started. correctly, you can win over the hearts and minds of your audience and turn prospects into customers. These seven best practices can help ensure your presentation is open for business.

1. Mission Statement/Company Profile

Anyone can look on LinkedIn or do a quick Google search to find out the who, what, and where of your business, so make sure the first part of your presentation highlights why you do business. Your mission statement is the first thing that helps differentiate you from the competition.

2. Standards

Your company’s core standards further set the tone for your business practices. They don’t have to be pointed out plainly, but can be reflected in all the elements of your presentation—layout, tone of voice, color palette, and even font choice.

3. Objectives

When showing work—whether through a portfolio or case studies—be sure to list the objectives you had for the project. This shows critical thinking and planning while giving the audience stepping points of what you accomplished.

4. Imagery

Sometimes a picture really is worth a thousand words. There’s no quicker way to lose your audience than just reading words off a presentation—images and illustrations engage their imaginations and add impact to your spoken words.

5. Accomplishments

Don’t be afraid to show awards and other recognition for a job well done. When showcased properly in a presentation, they can subtly reinforce that you’re the best at what you do.

6. Testimonials/Success Stories

If your audience is still looking for proof that you’re the best choice, let your customers speak for you. Collect current and past customer testimonials to provide proven results to your audience.

7. Contact Info

Now that you’ve nailed your presentation, you want to be sure that you can be reached for follow up when the prospect is ready to seal the deal. It may seem like a no-brainer, but be sure to leave behind your contact information!

You know you’re the right choice for the job—and a well-prepared presentation will help make sure your prospects do, too.

Amie Horan

Amie Horan


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