Why are so many people willing to pay top dollar for Gucci purses, Prada shoes or Tiffany jewelry? Does a shirt with the Nike swoosh make you jump higher or run faster than another brand’s clothing? While there are instances where a more expensive brand delivers better quality than its less-expensive counterparts, luxury brands often serve more as status symbols than anything else.
In his exhibition Wheat is Wheat is Wheat, Artist and designer Peddy Mergui explores the value of prestigious brands by applying designer packaging to everyday grocery products.
If you happen to be in San Francisco any time before June 15, stop by the Museum of Craft and Design to see his Eggs by Versace, Pasta by Ferrari and other food staples reimagined with iconic branding and packaging.
Not in the area? No worries, you can see the virtual exhibits on Mergui’s web site.