Sometimes B2B companies know they need some sort of marketing support, but because of marketing’s broad and sometimes ambiguous definition, they may be unsure what role a marketing firm can fill.
Which begs the question…what can we do for you?
Attache has been in the creative problem solving business for over 20 years. It should come as no surprise that we’ve played a wide variety of roles for our customers. Whether you’re a start-up looking to set up a trade show booth or a multi-million dollar organization seeking a fully developed strategy, chances are we have something to offer.
Fill Marketing Support Gaps
We have the services you need to help fill the gap in your company’s marketing, large or small. If you have an in-house design team but need a marketing plan for them to implement, we can develop it. If you have marketing leadership in place but lack the “boots on the ground,” we can provide design and copy services. No internal marketing support at all? We can be your marketing team. Even if you’re just looking for consultation, that’s also in our wheelhouse.
We love to collaborate with in-house creative teams (and even other agencies). Some of our most successful work is the product of working together. We also partner with some of the best vendors in the business, so even if we can’t provide you with a service directly we can source and manage the project from start to finish.
Identify a Growth Path
You may be familiar with our Catalyst process, where we objectively look at all aspects of your company and industry to identify opportunities and strengths, as well as areas for improvement. From there, we collaboratively develop and implement a personalized marketing plan.
Some B2B companies aren’t ready for or don’t need the level of insight that the Catalyst process provides—so we also offer a la carte services as well as these different packages to help you in more specific areas.
New Brand Kit
Logo: concepts, design & final mark
Messaging: tagline, tone/voice
Stationery Suite: letterhead, card, envelope
Launch: announcement, mailer, press release, etc.
Brand Guide: usage guidelines
Lead Generation Program
Website Audits: monthly review of site performance
SEO/SEM: monthly updates based on audit findings
Tradeshow Support: booth design, show planning, sales training
List Purchase: based on quantities, titles, industries, etc.
Sales Process Evaluation: consultation & travel with sales
Social Media Startup
LinkedIn: company page setup; guidance for personal profiles
Facebook: company page setup; guidance for personal profiles
Twitter: company page setup; guidance for personal profiles
Pinterest: one page setup
Other: Instagram, Snapchat, Vine, YouTube, Vimeo, etc.
Content Marketing Package
Marketing automation tool: setup, training and license for online program
Lead nurturing: 2 emails per quarter (e.g., content offers)
Blog posts: post development & launch
Drip campaigns: ongoing items (e.g., emails, landing pages)
Ongoing social media management: weekly update on social media platforms
The bottom line is, don’t let uncertainty about what kind of marketing support you need get in the way of asking for help. Just contact us!