Printer's blocks

Sometimes B2B companies know they need some sort of marketing support, but because of marketing’s broad and sometimes ambiguous definition, they may be unsure what role a marketing firm can fill. Which begs the question…what can we do for you? Attache has been in the creative problem solving business for over 20 years. It should come…

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Compass points

Whether it’s researching destinations, booking flights and hotels, or simply plotting a route with your GPS, the most successful journeys start out with some type of a plan. While it may be tempting to throw caution to the wind and just see where the road takes you, without some planning you’re just as likely to…

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Medication

What’s the first thing that comes to your mind when you hear the phrase “pharma marketing?” a) A flashy TV ad that ends with “Ask your doctor about…” (followed by the requisite laundry list of potential side effects known in the industry as “fair balance”) b) A drug-pushing pharmaceutical sales rep plying doctors with perks…

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Drone spy camera

Competitive intelligence is an important component for any company, but it is an absolute necessity for B2B marketing. As we mentioned in a recent post, B2B companies face unique challenges in obtaining customers, one of which is the fact that their customers research, scrutinize and comparison shop every purchase. Eighty percent of that research is…

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Light bulb

When it comes to marketing, manufacturers often fall into the trap of focusing on their products: spec sheets, product brochures and the like. Obviously, product marketing has an important place in your arsenal—people need to know what you sell—but it shouldn’t be your only ammunition. So what is there to market if you’re not talking…

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Dart board

As part of an ongoing quest for knowledge and ways to hone business practices, our team recently read Traction by Gino Wickman. Taking some of Wickman’s ideas and merging them with our Growth Catalyst process, we have come up with a two-step process for creating your business’ Core Focus. 1. Determine why your company exists Answer the question…

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