Posts by Amie Horan
Pop Quiz: Grammar
Our head copywriter finds it difficult to pass up a grammar quiz. She took this one published by The Huffington Post last night, and missed three. Can you beat her? Here she defends her grammar missteps: 2. Oh, come on…who uses “effect” as a transitive verb? 4. I refuse to accept this…LITERALLY. 13. Technically, either is correct:…
Read MoreMilk…Toilet Paper…MMR Vaccine?
Ohioans will soon be able pick up something new at their local pharmacy—their mumps vaccine. In response to a rising number of mumps cases in Ohio, Governor John Kasich signed an emergency order that will allow pharmacists in the state to administer MMR vaccines to adults aged 18 and older. As the mumps outbreak continues,…
Read MoreGoogle updates PageSpeed tool
Google has long offered web developers a tool called PageSpeed insights, which loads any URL on Google’s servers and delivers a report on the page’s load time for both desktop and mobile. These reports are especially valuable to B2B search marketers because it provides insights into the way Google “crawls” your page, and provides suggestions…
Read MoreWhat’s it Worth: The Value of Branding
Why are so many people willing to pay top dollar for Gucci purses, Prada shoes or Tiffany jewelry? Does a shirt with the Nike swoosh make you jump higher or run faster than another brand’s clothing? While there are instances where a more expensive brand delivers better quality than its less-expensive counterparts, luxury brands often…
Read MoreB2B Connections on LinkedIn
When prospecting new clients or growing business to business connections, the business-oriented social networking site LinkedIn offers free useful tools for you and your team. We would like to share some key strategies to get going on LinkedIn, and to make the most of all the prospecting and networking tools has to offer. The more…
Read MoreMake the Most of Your B2B Social Media
The year 2013 has passed B2B Marketers by in a blur and soon we’ll find ourselves facing the final quarter of the year. 2013 may have been a year of ups and downs for many businesses, but the year is not yet over and many amends can still be made. This means that companies who…
Read More